The Doo Method™
We look at the journey your clients take from beginning to end and then back again. This means being in the right place with the right message for the clients you want. We consider every touchpoint with our 6 step Doo Method™ to keep existing and to win new clients. Bring your marketing, sales and customer experience together to lead to recommendations and referrals.
The Doo Method™
This is our 6 step model for attracting, delighting and surprising your prospects and clients at every stage of their journey. Starting with ‘Awareness’ we help you understand how to put your brand in the right places to attract your ideal clients. It’s about putting your best foot forward so prospects take notice and move you towards ‘Consideration’, a step of the journey where you’re on their radar and people are warmed up to buying from you. The next step is ‘Trial’ where we teach you to create stepping stones towards a sale, helping people sample what it’s like working with you.
Then the sale happens, people decide to buy and you get the chance to create a warm ‘Welcome’ window, a time to truly wow your clients from day one. This is the part of the journey where most businesses start letting things slip, they’ve won the client and they turn around and start looking for other new prospects. We’ll help flip your approach, sprinkling some magic throughout the next 2 steps of the customer journey to help with ‘Retention’, it’s about creating raving fans and moving people towards ‘Advocacy’ where they tell everyone else about you, stimulating referrals and repeat business.
”Marianne held a workshop with us to work on our welcome processes - we used to put this off internally as it seemed like a mammoth job with so many different types of clients. However, Marianne was very patient and understanding, helping us break the process down into something that was ultimately quite simple. We’re now in the process of defining our welcome process and loving the guidance from Marianne - would totally recommend if you feel there’s a gap between a client signing on the dotted line and work commencing!Ben SchofieldAscensor